Pioneer Project

Bulleit Frontier Whiskey came to us with one challenge, “how do we launch our brand to a new generation of frontiers who carry the pioneering spirit?”

Welcome to The Bulleit Pioneer Project - a five phased multi-year commitment to celebrate those pushing culture forward from Bulleit Frontier Whiskey and independent creator and artist platform, UnitedMasters.

Through our research, we discovered that mentorship is the most valuable yet least accessible tool for those looking to further their craft.

This project aimed tо:

• Celebrate those driving culture forward

• Facilitate mentorship with future pioneers

The first phase came to life during a three-month period coinciding with the GRAMMYs 2023 where our mention J. Ivy picked up a GRAMMY for “Best Spoken Word Artist”.