Limitless Lounge

With the launch of Bulleit’s Pioneer Project 2.0, we opened up a new chapter with the Bulleit Limitless Lounge; a multi-sensory immersive bar experience in Downtown LA.

The lounge re-imagines what a bar could be by uniting art, design, cocktails, music, and precision projection mapping technology to create a space where the walls, furniture, and floor change from one breathtaking scene to another.

To create the four scenes which span Nature, Art, Music, and Imagination, we partnered with the immersive media at Optical Animal, who specialize in designing digital experiences that facilitate meaningful human interactions and push the potential of technology in art.